The brief is to position Brita as the "green" alternative for water consumption. The creatives explain;
In this spot, we targeted plastic water bottle users throughout North America. By showing just how many plastic water bottles the average Canadian buys each year, we reminded consumers that there's a much more responsible way to get, filter and drink water.
The spot caled "Change" was developed by DDB Canada's Toronto office, and was recently launched to coincide with Earth Week, which is good timing.