Here's your Swedish lesson for the day, dear adgrunts:"Skillnaden är" means "The difference is". Also, Swedes were terribly flattered and made a big deal about this in the national morning papers. Sweden in superbowl (SvD). We're good sports. Whatever they're speaking is not Swedish. It might be Swedish Chef.

Client: Budweiser Agency: DDB, Chicago

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • volcomnerd's picture

    Did someone at DDB confuse Sweden with Germany?
    Conan is always funny though.

    Feb 02, 2009
  • Neo's picture

    Schweden, Schmeden, Germany, Schwermany. Yes keeping track of all those small provincial areas in "The old country" isn't exactly Americans' forté is it? Props for getting the actual Swedish line right though.

    Feb 03, 2009

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