I have no idea what the laws are in Ecuador when it comes to happy hour and bar opening hours, but if the clients in this bar played their QR coded cards right, they could keep the joint open for 24/7 binge drinking.

Hmm. See, on each coaster given with a Budweiser, there's a QR code. If you scan the coaster at a "budclock" in the bar, you add another minute to happy hour. There. I just saved you one minute of case study watching.

At least the QR-code wasn't a link to a website, right?

Advertiser: Ambev Ecuador Brand: Budweiser Title: Budclock Media: Ambient Advertising Agency: Rivas Herrera Y&R Ecuador Regional Director: Roberto Cucalón Chief Creative Director: Diego Perdomo Copywriter: Christian Vera Art Director: Ivonne Cantos Planning Director: Gilda Valle Account Executive: Emilio Guerrero Agency Producer: Esteban Delgado Production Company: Levector Director: Alvaro Quevedo Producer: Jeff Karram

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.