Business & finance

 

 

.money, finance, credit & lotto (ads)

 

AmBank: We're now in your neighbourhood - print & DM, Malaysia

EURO RSCG Kuala Lumpur announce that there's new branches of AmBank opening up near you soon. They also complemented the poster campaign with direct mail to match to announce the new branch in Bandar Manjalara.

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Standard Bank - Theif, Cat Burglar, Convict - print, South Africa

TBWA Tequila\ Johannesburg reckon that if the person behind the till looked like a classic criminal, people might finally see the smart in having extra security in from the chip and pin technology. Most criminals don't look like criminals, you know.

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ANZ - Mummies, Can't Wait, Copyright - (2008) 3 x :30 (Australia)

M&C Saatchi Melbourne states that ANZ, as 10-time Home Lender of the Year, will make sure that you don't get your mortgage wrong. See also the ANZ - Spelling Bee- (2008) :30 (Australia) commercial that goes with it.

Creatives:
Steve Crawford : Creative Director
Doogie Chapman : Creatives
Sandra Galiazzo : Creatives
Karen Muxworthy : Agency Producer
Risk Sound, Melbourne
Sound Engineer - Dylan Stephens

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Banco Real - Seed / Day of the Tree - print, Brazil

Lew´Lara\TBWA - São Paulo published this ad September 21th - the day of the tree.

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AYALA bancassurance - "life has guarantees" / Motorcycle - print, Philippines

Uh, way to make a bike so totally uncool guys. (And I blame the virtual beer for making me laugh at the name of the accounts guy Titus Arce. I'm sorry Titus.)

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BC Lottery Corporation / Jackpot 7 - Rainbow - Billboard, Canada

We have found the end of the rainbow! It's TBWA Vancouver that had the great idea to post a Super 7 jackpot billboard right underneath it. ;)

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ING / SulAmerica Health Insurance - Torn money - print, Brazil

Translation: SulAmerica prevents you from doing the same with the resources of your company
Via MPM Advertising, Brazil demonstrates by tearing money in a double-page spread.

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401k Squared - "Fish Bowl" direct mail (with live fish!) - USA

Oh my, it looks as if we'll soon need to start a decent tag for DM work as we're getting more and more creative examples. Like this one for 401k Squared which had a live fish inside! Created by LeeReedy they explain:

401(k) Squared, a small company that specializes full-time in 401k plan development, asked LeeReedy to get a big bang out of their modest direct mail budget. On the whole, the marketing done by companies in the financial services industry is safe, corporate and forgettable. We went in the opposite direction — developing a direct mail piece that featured a live fish inside a box adorned with messaging. The concept? "If someone's not watching over your 401(k), it won't thrive either."

Check out the pretty pictures of this DM piece inside, folks.

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Centraal Beheer - Abyss in the mall floor - Guerilla, The Netherlands

Oh bless, we've been fans of Julian Beever since at least 2004 (see 3D street chalk art used for ads.) and now he gets to show off his mad skills of anamorphic illusions for Central Beheer in a Rotterdam mall. Accidents can happen anywhere, you know. I love that Julian sneaked a self-portrait into this as well, that's him with his trademark baseball cap hanging on for dear life..

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Allan Gray Graduate Recruitment - Paper Ties - ambient, South Africa

King James Cape Town sent out a crew to give away these free flyers that doubled as ties to students who might need a tie when applying for a job at Allan Grey.

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