"This little film, "Fuel for Fans", was created as an ode to that incomparable joy football lovers feel while watching a great game." explains BETC and yeah now that they put it that way, people skidding along on their knees like motorcycle bandits along highways makes total sense.

I love it when they meet other knee-skidding fans.

Ad Agency: BETC Paris Director: Bart Timmer Creatives: Antoine Lenoble and Ludovic Labayrade Creative Director Olivier Apers CCO Stéphane Xiberras.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.