"This little film, "Fuel for Fans", was created as an ode to that incomparable joy football lovers feel while watching a great game." explains BETC and yeah now that they put it that way, people skidding along on their knees like motorcycle bandits along highways makes total sense.
I love it when they meet other knee-skidding fans.
Ad Agency: BETC Paris
Director: Bart Timmer
Creatives: Antoine Lenoble and Ludovic Labayrade
Creative Director Olivier Apers
CCO Stéphane Xiberras.