First out with their ad to congratulate the royal couple for the birth of the royal baby in the UK is Carling with this "Decorators" ad. I was spying on the ad agencies with that tweet, people have been running around frantic ever since "It's a boy" was announced.

Zigging to the zag, Carling made the punchline not royally blue.

Carling Exclusive 'Decorators' Ad - It's a Boy

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.