Possibly my favorite Carlsberg ad ever. And I'm Swedish.
Scandinavians love to tease each other. The Swede (with the mullet-hairstyle that Danes insist every single Swedish man has) has to give an oath before the bartender gives him the beer.
"I will not catcall after your girls. I will not fall asleep on Strøget. I will not pee in your parks. I will not throw up in Tivoli. And I promise I will take the last boat home."
Only then is he allowed "Our Beer".
Ad agency: Saatchi & Saatchi, Copenhagen