Carlsberg - Svensker - (1992) 0:45 (Denmark)

 
 

Carlsberg - Svensker - (1992) 0:45 (Denmark)

Possibly my favorite Carlsberg ad ever. And I'm Swedish.

Scandinavians love to tease each other. The Swede (with the mullet-hairstyle that Danes insist every single Swedish man has) has to give an oath before the bartender gives him the beer.

"I will not catcall after your girls. I will not fall asleep on Strøget. I will not pee in your parks. I will not throw up in Tivoli. And I promise I will take the last boat home."

Only then is he allowed "Our Beer".

Client: Carlsberg
Ad agency: Saatchi & Saatchi, Copenhagen

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