Ad number 57 in this amazingly long-running campaign shows two very lucky thieves as they're targeting a very expensive house. As they approach the gates open, the lamps are lit, TV, robot vacuums and music is turned on - heck even the car unlocks and opens its doors. Meanwhile at a keynote speech a poor mans Steve Jobs with a Samsung is demonstrating his home security app. He did not see that coming, now did he?

Client:Centraal Beheer Achmea Clients: Marteyn Roose, Peggy Spaapen, Ellen van der Horst Agency: DDB & Tribal Amsterdam
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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