Announcing the new citizenM Hotel in Times Square, New York City, stop motion artist PES animates swan towels into a love story... Or sort of a love story. It shows ye old hotel, ye tacky hotel art, and ye hotel bed shark, ...wait...what ?

Kesselskramer had something to do with it too, and while they may have launched an agency and quite possibly Amsterdam's creative revolution with their Hans Brinkert hostel ad campaigns, this idea feels as passé as the clichés it's making fun of.

Agency: KesselsKramer Amsterdam
Production : PES
Director : PES
Creative : PES
Creative : Frank Anselmo
Producer : Scott Pourroy
Producer : Ethan Marek
Producer : Amy Jadine van der Veer
DoP : Helder K. Sun
Animation Animator: Dillon Markey
Sound Design: PES
Production Designer: Almitra X


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.