Once again Coke enlivens us and makes us happy thanks to carbonated sugar and green space. Is it me or has this campaign now reached the level of diminishing returns?

Guy Duncan: Global Group Content Director Christy Amador: Global Digital Brand Strategist WIEDEN+KENNEDY AMSTERDAM Executive Creative Director: Mark Bernath, Eric Quennoy Creative Directors: Edu Pou Art Director: Max Gebhardt Copywriter: Max Arlestig Head of Production: Erik Verheijen Agency Producers: Judd Caraway, Lars Fabery Group Account Director:Kirk Johnsen Account Manager: Alex Allcott Business Affairs Emilie Douque PRODUCTION COMPANY BRENNINKMEIJER & ISAACS- AMSTERDAM Director of Photography: Clemens Baumeister Executive Producer: Jelani Isaacs @ B&I Producer: David Leite @ B&I Production Designer:Martin Krejzlik Line Producer: Gerda Serbentaite @ Grandma Films EDITING COMPANY THE GENTLEMEN'S CLUB- AMSTERDAM Editor:Benjamin Putland AUDIO POST AUDENTITY MUSIC AND SOUND- AMSTERDAM Sound Designer/Mixer Niels den Otter Music: Niels den Otter POST PRODUCTION DARLINGS POST- AMSTERDAM Exec Producer/Post Producer Sander Brenninkmeijer @ B&I Compositing & Finalizing Darlings Post under supervision of Robert Okker
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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