Oh dear, this has to be the dumbest commercial for the dumbest product that I've seen this year. I predict that "The first improvement of toilet paper as we know it since the 1880's!" and "Get-a-grip" will be punchlines in late-night shows by next week, and finally topple "I have fallen and I can't get up" & "set it and forget it" from their thrones.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.