"You don't have to be a granny to enjoy comfortable underwear." This spot's cute, despite its strategy showing in the end line. The cinematography helps as does the girl who is cute and fun without seeming like a bimbo or a brainless zombie model. I love the reveal at the end. Get your mind outta the gutter. I mean the girl's multi-piercings and funky hairstyle show just how un-granny like she is.
Client: Delta Lingerie Executive Creative Director: Tal Riven Creative Director: Idan Regev Copywriter: Kobi Cohen Art director: Karin Gross Client manager: Mor Pesso Supervisor: Doreen Zipper Account manager: Liron Ezratty Production manager: Meital Tzoref Producer: Emily Wasserman Planner: Sagi Iskovich Production House: Mialma Director: Ohav Flantz DOP: Avi Karpick Production Designer: Michael Sasson Costume Designer: Yael Shenberger Editor: Yuval Shar Hair & Makeup: Omer Assaf Post Production Company: JCS Narrator: Hadar Marks