Either men are nothing but dumb pieces of cliché meat just ready to do your vanilla bidding (ref: Zesty Guy ) or women are so pathetically needy that a talking bag will suffice to boost their ego like a sort of blow-up doll for the mind. Either way, it's fail, because QR codes.

Client: Diagonal Mar Shopping Centrer Advertising Agency: JWT Spain Executive Creative Director: Alex Martínez Creative Director: Carles Puig Copywriters: Oscar Galán, Esteve Cardona Art Director: Miguel Ángel Rico