Either men are nothing but dumb pieces of cliché meat just ready to do your vanilla bidding (ref: Zesty Guy ) or women are so pathetically needy that a talking bag will suffice to boost their ego like a sort of blow-up doll for the mind. Either way, it's fail, because QR codes.

Client: Diagonal Mar Shopping Centrer Advertising Agency: JWT Spain Executive Creative Director: Alex Martínez Creative Director: Carles Puig Copywriters: Oscar Galán, Esteve Cardona Art Director: Miguel Ángel Rico

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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