Banks on the success from previous Dial® for Men campaigns and utilizes key visuals/players, including “Dan”, from other Dial® for Men advertisements.

Created for the new product “Magnetic” by Dial for Men, Energy BBDO (TV & OOH) and Night Agency (Web, Sweepstakes) are urging men to get out of the rut and into the groove. Titled Get Magnetic, the new campaign includes TV, OOH, Website, Banner ads, a sweepstakes—with additional Social Media and event components. Check getmagnetic for online campaign.

Ad agency: Energy BBDO

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.