Dial Magnetic - Groove / Monotony & Monogamy - (2009) .30 (USA)

Banks on the success from previous Dial® for Men campaigns and utilizes key visuals/players, including “Dan”, from other Dial® for Men advertisements.

Created for the new product “Magnetic” by Dial for Men, Energy BBDO (TV & OOH) and Night Agency (Web, Sweepstakes) are urging men to get out of the rut and into the groove. Titled Get Magnetic, the new campaign includes TV, OOH, Website, Banner ads, a sweepstakes—with additional Social Media and event components. Check getmagnetic for online campaign.

Ad agency: Energy BBDO
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