The ambient sound of the forest, the patiently built and carefully crafted musical staircase, the song played by the ball dropping on wood - all to promote the Touchwood SH-08C . If you need a bit of serene nature in your noisy urban city life, this phone wants you to adopt it.

Docomo touchwood 森の木琴 Agency: Drill Inc. Creative Director: Morihiro Harano Song: Bach’s Cantana 147 Location: Woods of Kyushu, Japan

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.