This campaign is for Partnership for a Healthier America, a non-profit that fights childhood obesity epidemic in America. In this one, we see Muhammad Ali at a press conference, with a glass of water. Correct me if I'm wrong but, wasn't Muhammad Ali in shape because he exercised?

Client: Partnership for a Healthier America Jim Elliott: Chief Creative Officer, Y&R NY Mike Wente: Executive Creative Director, VML NY Bruce Jacobson: Creative Director, Y&R NY Alan Vladusic: Creative Director, Y&R NY Harsh Kapadia: Senior Art Director, VML NY Alice Thomas: Senior Copywriter, VML NY Letitia Jacobs: Executive Director of Content Production, Y&R NY David Mindel: Senior Graphic Designer, Y&R NY Loni Pont: Art Buyer Abby Bralove: Assistant Producer
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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