Fashion

 

.wear - apparel, fashion & bling (ads)

 

T.J. Maxx "Jenny: The Big Move" (2012) :30 (USA)

Madheart director Jan Gleie portrays the lives and fashion sense of two young women in a pair of new ads for T.J. Maxx and Grey, New York. The spots are part of the retailer’s on-going Maxxinista campaign and sequels to a group of spots directed by Gleie last year. Each takes the form of a loose documentary of a free-spirited young woman who is both a fashion trendsetter and someone who appreciates a bargain.
One of the new spots features stylist Cate Sheehy from the TLC series What to Wear. She first appears in her studio and confesses that what she enjoys most is styling her friends. “They,” she notes, “all love the latest trends, but none of them wants to pay full price.” She takes them on a shopping trip to T.J. Maxx where they load up on designer fashions at discount prices.

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T.J. Maxx "Cate: Scoring for Friends"(2012) :30 (USA)

Madheart director Jan Gleie portrays the lives and fashion sense of two young women in a pair of new ads for T.J. Maxx and Grey, New York. The spots are part of the retailer’s on-going Maxxinista campaign and sequels to a group of spots directed by Gleie last year. Each takes the form of a loose documentary of a free-spirited young woman who is both a fashion trendsetter and someone who appreciates a bargain.
One of the new spots features stylist Cate Sheehy from the TLC series What to Wear. She first appears in her studio and confesses that what she enjoys most is styling her friends. “They,” she notes, “all love the latest trends, but none of them wants to pay full price.” She takes them on a shopping trip to T.J. Maxx where they load up on designer fashions at discount prices.

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Liquid-Plumr - Double Impact - (2012) :60 (USA)

"Hello. I'm here to snake your drain...." oy, these pornos have such wooden lines. I mean, huh? Wait, this is an ad!

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Aldo - Ring my bell / Instagram poster stunt - Israel

Ad agency smoyz explains: "We placed a sign, with a bell in the middle of busy street.
...The sign instructed people to take a pic of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size…"

..and then what happens? They get surprise shoes delivered! What a score for any shoe-loving lady. I have a bit of beef with this idea though, first off we really don't need to flood instagram with any more images of shoes, dear god there's plenty already. Make it stop! Second, what if the ladies are wearing tattered old rubbish shoes? That'll show up on Instagram branded as Aldo shoes. Hmmm.

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Sperry Shoes - Phoenix Dresses to Impress for Glamour & Sperry Shoes / Date Night - (2012) :90 (USA)

Phoenix, NYC-based creative agency and hybrid content creation studio, recently swung into the fall fashion season by conceiving and creating a Web spot for Sperry Shoes and Glamour star

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l.a.Eyeworks l.a.Eyeworks - "City" - (2012) :40 (USA)

Molly Schiot directed these 'nature films', rapid cut glimpses seen in stylish frames for the iconic eyewear company l.a.Eyeworks. In form true to the native brand, the three spots take us on a tour of the places and images that define the city of angels, mischievously superimposed in Molly's signature whimsical style into three super hip l.a.Eyeworks frames, with musical accompaniment by the likes of the DumDum Girls, The Babies, and Bleached.

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Lady Gaga Fame / Black eau de Parfum / full film by Steven Klein

Steven Klein shot lady Gaga, mixed in a whole lot of latex, exploding faces, nude bodies, mirror reflections, reverse footage, a dab of symbolism, a huge debt to Salvador Dali and his lip couch by making an entire room out of Gaga's face... and on top of all that he added one adult man climbing and nursing on a giant Lady Gaga's breast for good measure. As if Gaga is the she-wolf and we all are Rome right before the fall. Honestly, we could play reference-bingo with this clip and next time that I have a bottle of tequila nearby I will turn it into a deadly drinking game.

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Macy's "Beauty Scene" - Elisabeth Arden (2012) :15 (USA)

Sonzero Delivers “Flawless” Results for Macy’s

Directs 6-spot national “Beauty Scene” campaign conceived by Free Media.

LOS ANGELES—Top fashion and beauty director Jim Sonzero of Sonzero Films has directed a gorgeous, new campaign for Macy’s and Free Media promoting the retail giant’s national Beauty Scene event running now through October 1st. The six-spot package features some of the world’s most beautiful models in an elegantly stylized treatment promoting such prestigious brands as Clinque, Prevage-Elizabeth Arden, Clarins, Dior, Lancome and Origins. Sonzero used groundbreaking lighting techniques and engaging, upbeat performances to excite women about a variety of new beauty and skin care products.

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Smythe - Chopping Wood & Gutting Fish with style

Canadian fashion brand Smythe is putting high fashion on the chopping block in its first-ever fashion films.

Created by Toronto agency Open, and production company Sons & Daughters, the two films draw inspiration from Smythe’s smart and clean approach to fashion and design. Amidst rustic surrounds, a model effortlessly chops wood and guts a fish while sporting creations from the line’s Fall 2012 collection.

See also wood gutting and fish styling #2

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Smythe - Chopping Wood & Gutting Fish with style film #2

Canadian fashion brand Smythe is putting high fashion on the chopping block in its first-ever fashion films.

Created by Toronto agency Open, and production company Sons & Daughters, the two films draw inspiration from Smythe’s smart and clean approach to fashion and design. Amidst rustic surrounds, a model effortlessly chops wood and guts a fish while sporting creations from the line’s Fall 2012 collection.

As a nod to Smythe’s roots and the designers themselves, the films feature two strong women doing typical rugged Canadian activities. In conceiving the spots, Open sought to express the transformative effect the designers’ impeccable tailoring can have on a wearer and a general point of view on life – “Make Anything Spectacular”.

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