about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (5)

  • Dabitch's picture
    Dabitch

    brilliant jab at superbowl advertising-as-we-know-it.

    Feb 07, 2005
  • deeped's picture
    deeped

    Wow! That is a winner!!
    Burt looked thin. Lost weight? Given up the booze?

    Feb 07, 2005
  • caffeinegoddess's picture
    caffeinegoddess

    One of the best this year. FedEx does do rather well with their Super Bowl spots.

    Feb 07, 2005
  • stevenkluber's picture
    stevenkluber (not verified)

    So, is this a Tide ad too? Only reason I comment is because the 2018 "It's a Tide Ad" spot reminded me of this one.

    Feb 05, 2018
  • Dabitch's picture
    Dabitch

    Of course it did! And me too, actually. The old "lets do all the super bowl ad stereotypes in one ad" is a Super Bowl ad stereotype by now.

    Feb 05, 2018