FedEx - We Apologize (1998) - 0:30 (USA)

Ima let you finish, but Fedex had the best superbowl ad of all time. OF ALL TIME!

Credits: 

FedEx

Your rating: None Average: 4.4 (14 votes)
Submitted by caffeinegoddess on 29. January 2003 - 2:01.
caffeinegoddess's picture

I love this ad. It has to be one of my all time favorites.

Submitted by Radish on 18. February 2006 - 15:16.
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That is completely brilliant. Particularly the way that they grit their teeth and stick to the theme to the bitter end. No images except the scrolling text, no sound except that low hum, no slogan at the end.

Submitted by Mets82 on 10. January 2008 - 21:43.
Mets82's picture

It certainly sent a message w/o really saying it. Does anybody, though, really believe that the commerical was supposed to be Garth Brooks and dancing bears? Why even joke about something like that?

Submitted by tod.brody on 10. January 2008 - 22:49.
tod.brody's picture

I suppose for the same reason one would write hundreds of absurd comments.

Submitted by TDD on 11. January 2008 - 0:46.
TDD's picture

Mets82,

I have the original commercial in my possession. I assure you it has everything the above ad said it did and more. I will sell you the original, if you are interested. The price is very high, and non-negotiable. The tape will be shipped to you as soon as I receive your full payment. Cash only, please.

"Happiness is overrated."

Submitted by Mets82 on 28. January 2008 - 7:58.
Mets82's picture

Thank you  but I'm not interested. It was a memorable spot, though.

Submitted by caffeinegoddess on 5. February 2010 - 21:48.
caffeinegoddess's picture

Why is this ad so good? It's arresting. You weren't expecting to see color bars. It's creative--proof that thinking about something "usual" in an "unusual" way can be breakthrough. Plus who needs actors, production crews, and CGI to get a good idea across? And lastly, it's relevant to the product/brand.

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