about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (10)

  • caffeinegoddess's picture

    I love this ad. It has to be one of my all time favorites.

    Jan 29, 2003
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    That is completely brilliant. Particularly the way that they grit their teeth and stick to the theme to the bitter end. No images except the scrolling text, no sound except that low hum, no slogan at the end.

    Feb 18, 2006
  • Mets82's picture

    It certainly sent a message w/o really saying it. Does anybody, though, really believe that the commerical was supposed to be Garth Brooks and dancing bears? Why even joke about something like that?

    Jan 10, 2008
  • tod.brody's picture

    I suppose for the same reason one would write hundreds of absurd comments.

    Jan 10, 2008
  • TDD's picture


    I have the original commercial in my possession. I assure you it has everything the above ad said it did and more. I will sell you the original, if you are interested. The price is very high, and non-negotiable. The tape will be shipped to you as soon as I receive your full payment. Cash only, please.

    "Happiness is overrated."

    Jan 11, 2008
  • Mets82's picture

    Thank you  but I'm not interested. It was a memorable spot, though.

    Jan 28, 2008
  • caffeinegoddess's picture

    Why is this ad so good? It's arresting. You weren't expecting to see color bars. It's creative--proof that thinking about something "usual" in an "unusual" way can be breakthrough. Plus who needs actors, production crews, and CGI to get a good idea across? And lastly, it's relevant to the product/brand.

    Feb 05, 2010
  • LoveSuperBowlCommericals's picture
    LoveSuperBowlCo... (not verified)

    This is hands down my favorite super bowl commercial. Something this simple for the Super Bowl is hilarious! I think my second favorite is the Nissan with the Darth Vader Kid! Glad I was able to watch it again!

    Jan 29, 2013
  • b-dawg's picture

    I love this too. SO AWESOME.

    Jan 30, 2013
  • Victor's picture
    Victor (not verified)

    I agree with your choices. Note, though, that the Darth Vader kid commercial was for Volkswagen, not for Nissan. So, how effective really was that ad?! :)

    Jan 19, 2015