FedEx - We Apologize (1998) - 0:30 (USA)

Dabitch's picture
Posted by Dabitch on Feb 1 1998

Sorry, flash is not available.

Ima let you finish, but Fedex had the best superbowl ad of all time. OF ALL TIME!

Credits: 

FedEx

Your rating: None Average: 4.3 (11 votes)

I love this ad. It has to be one of my all time favorites.

caffeinegoddess's picture
Submitted by caffeinegoddess on 29. January 2003 - 2:01.

That is completely brilliant. Particularly the way that they grit their teeth and stick to the theme to the bitter end. No images except the scrolling text, no sound except that low hum, no slogan at the end.

Radish's picture
Submitted by Radish on 18. February 2006 - 15:16.

It certainly sent a message w/o really saying it. Does anybody, though, really believe that the commerical was supposed to be Garth Brooks and dancing bears? Why even joke about something like that?

Mets82's picture
Submitted by Mets82 on 10. January 2008 - 21:43.

I suppose for the same reason one would write hundreds of absurd comments.

tod.brody's picture
Submitted by tod.brody on 10. January 2008 - 22:49.

Mets82,

I have the original commercial in my possession. I assure you it has everything the above ad said it did and more. I will sell you the original, if you are interested. The price is very high, and non-negotiable. The tape will be shipped to you as soon as I receive your full payment. Cash only, please.

"Happiness is overrated."

TDD's picture
Submitted by TDD on 11. January 2008 - 0:46.

Thank you  but I'm not interested. It was a memorable spot, though.

Mets82's picture
Submitted by Mets82 on 28. January 2008 - 7:58.

Why is this ad so good? It's arresting. You weren't expecting to see color bars. It's creative--proof that thinking about something "usual" in an "unusual" way can be breakthrough. Plus who needs actors, production crews, and CGI to get a good idea across? And lastly, it's relevant to the product/brand.

caffeinegoddess's picture
Submitted by caffeinegoddess on 5. February 2010 - 21:48.