FedEx - We Apologize (1998) - 0:30 (USA)

 
 

FedEx - We Apologize (1998) - 0:30 (USA)

Ima let you finish, but Fedex had the best superbowl ad of all time. OF ALL TIME!

FedEx

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Re: FedEx - We Apologize (1998) - 0:30 (USA)

I love this ad. It has to be one of my all time favorites.

Re: FedEx - We Apologize (1998) - 0:30 (USA)

That is completely brilliant. Particularly the way that they grit their teeth and stick to the theme to the bitter end. No images except the scrolling text, no sound except that low hum, no slogan at the end.

It certainly sent a message

It certainly sent a message w/o really saying it. Does anybody, though, really believe that the commerical was supposed to be Garth Brooks and dancing bears? Why even joke about something like that?

I suppose for the same

I suppose for the same reason one would write hundreds of absurd comments.

Mets82, I have the original

Mets82,

I have the original commercial in my possession. I assure you it has everything the above ad said it did and more. I will sell you the original, if you are interested. The price is very high, and non-negotiable. The tape will be shipped to you as soon as I receive your full payment. Cash only, please.

"Happiness is overrated."

Thank you  but I'm not

Thank you  but I'm not interested. It was a memorable spot, though.

Why is this ad so good? It's

Why is this ad so good? It's arresting. You weren't expecting to see color bars. It's creative--proof that thinking about something "usual" in an "unusual" way can be breakthrough. Plus who needs actors, production crews, and CGI to get a good idea across? And lastly, it's relevant to the product/brand.

This is hands down my

This is hands down my favorite super bowl commercial. Something this simple for the Super Bowl is hilarious! I think my second favorite is the Nissan with the Darth Vader Kid! Glad I was able to watch it again!

I love this too. SO AWESOME.

I love this too. SO AWESOME.

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