It's a misdirect spot, done in reality TV style à la "Cheaters."
One one hand this gets a couple props. The casting is well done. And it's nice to see them trying something new beyond the Green Giant nostalgia of my youth. Although I liked that nostalgia, to be honest. At least they didn't rip a page from Crispin and turn the Green Giant into a creepy dude who shows up at your door leering at you and brandishing his green bean nibs in a salacious way.
Considering where they've been I guess this is meant to be edgy or something.