Augmented reality billboard in Times Square has an attack by the 50-foot top model. Well, sort of, she'll take your polaroid picture and throw people off screen which is kinda cute. It's no PSA like the one in Amsterdam Rembrandtplein.

Note, this film is in Badland: Was Forever21s Augmented Reality Times Square Billboard inspired by the hand above?

Agency: space150 Director: Nick Goossen