This TV shoot in Chicago was an integrated effort, with TBWA partners from Fleishman Hillard coordinating media coverage(resulting in 86 news stories, 25.1MM impressions) and our client partners coordinating an influencer event with dinner, games and music from DJ Biz Markie. Scottie Pippen and Jackie Joyner Kersey were in attendance. The shoot and event resulted in almost 700 positive tweets within a 24 hour period.
This includes credits for the following “Jordan Performance Art” creative: :30 TV Bottle packaging Print Digital TV: “Jordan Performance Art” Agency:
Worldwide Creative Director: Lee Clow Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith Creative Director/Art Director: Jayanta Jenkins Creative Director/Copywriter: CONTACT _Con-4310CEF6661 \c \s \l Donna LaMar Creative Director/Art Director: Paul Nguyen Associate Creative Director/Copywriter: Patrick Almaguer Associate Creative Director/Copywriter: Blake Kidder Art Director: Jeremy Stabile Executive Producer: Sarah Patterson Assistant Producer: Danielle Tarris Group Planning Director: Scott Macmaster
 
Outside Vendors:
Production Company: @radical.media Executive Producer: Frank Scherma Producer: Barbara Benson Director: Gary Freedman of The Glue Society Production Designer: Tom Foden DP: Eric Schmidt Editorial Company: Venice Beach editorial Executive Producer: Hunter Conner Senior Editor: Rick Shambaugh Visual FX: The Mill, Los Angeles Technical Director: Aaron Grove Sound design: Machine Head