We've all been there, trying to get the inter-office meeting started, fighting with various speakerphones, useless apps or way too complicated TV-video systems... Here's a silly ad touting the antidote to all that pain. Breaking tonight on Monday Night Football, this national TV spot is created by Pitch for Citrix's GoToMeeting product. Not only is this the first GoToMeeting spot in a long time (since June 2014), it’s the very first that has a sense of humor. Directed by Tool’s young comedy talent Shawn Z, the spot addresses consumer anxiety about using web conferencing tools, and highlights GoToMeeting as the #1 trusted web conferencing tool in a cluttered market. Fasten your chute…

Citrix Melissa Leachman, Sr Manager, Demand Generation John Benson, Creative Director Pitch Rachel Spiegelman, President Xanthe Wells, Chief Creative Officer Sara Bamossy, Chief Strategy Officer Pej Sabet, Chief Financial Officer Helena Skonieczny, Executive Design Director Robert Goldenberg, Executive Creative Director David Dubois, Senior Art Director Katie Roberts, Copywriter Bryan Evans, Art Director Julie Salik, Director of Broadcast Production Laura Keseric, Senior Producer Andrew Lopez, Account Director Sara Cobaugh, Senior Strategist Tool of North America Shawn Z, Director Oliver Fuselier, Managing Director, Live Action | EP Robert Helphand, Executive Producer, Live Action Amy DeLossa, Head of Production RADKE Miriana DiQuinzio, Executive Producer Erik Wilson, Producer COSMO STREET EDITORIAL KATZ, Editor Yvette Cobarrubias-Sears, Executive Producer Marie Mangahas – Producer INCENDIO Clark Muller, Colorist Darby Walker, Executive Producer ARSENAL FX Sean Starkweather, Creative Director Chris Moore, Flame Artist Shannon Sweeney, Producer
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.