This PSA is rather graphic.

Client: Gwent Police Department Director: Peter Watkins-Hughes Peter Watkins-Hughes (Copywriter) Richard Jon Micklewright (Editor) Joanna Micklewright, Rhys Waters, Peter Watkins-Hughes (Producer) Mark Warrender, Andrew "Shinko" Jenkins (Executive Producer) Alex Ashman (Assistant Producer) CGI: Zipline Creative Physical Crash Effects: Dean Davies, Mark Brooks Production Design: Stephen Thomas Main Actors: Jenny Davies, Amy Ingram, Laura Quantick
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • Goodbye's picture
    Goodbye

    The thing that got me was that I've seen graphic accidents before - but this goes on to show how you wait for ambulances, how you have to remain inside the car with your supposedly dead friends until they decide it's safe to move her - that whole after-the-event which is where it gets terrible. When the realisation dawns that it cannot be undone. That's when the rest of her life starts where she has to live with it... I think it's a very good and powerful spot. And the message deserves repeating.

    Aug 28, 2009
  • electrogeek77's picture
    electrogeek77

    This brought tears to my eyes, and for good reason. A couple of weeks ago, my mother was hit by someone that texted while driving. Her car was totaled, and she was pretty badly injured. The worst part was, as she was being loaded onto the ambulance, the other driver was laughing and having a ball, obviously not taking the harm that she caused to my mom seriously. I would do ANYTHING to get a similar ad to appear in the US, but sadly that's highly unlikely because so many people are too sensitive about such images. I am definitely going to share this link amongst everyone I know.

    Aug 30, 2009
  • Dabitch's picture
    Dabitch

    woah, really? Sorry to hear about your mum, glad she's (somewhat) OK and by all means, do pass the ad on like a hot potato.

    Aug 30, 2009

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