In swanky night clubs all over the world, a man makes an entrance, and smooth as that guy on the date he soon realises that there's a pattern to the ladies who are attracted to him. Armed by this déjà vu knowledge, our hero can now turne the tables quite literally, and throw dancers on his pursuers the next time it happens. Think of it as a sexy groundhog day except he doesn't want to get into Andie MacDowell's pants, just all the mobsters girls.

Heineken Ad agency: Wieden+Kennedy New York Director: Rupert Sanders of MJZ

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.