It does not suit every occasion, but sometimes the snakeskin jacket is just the thing. Like when you're gonna stop the band to explain that "this here is a snakeskin jacket, and for me it's a symbol of my individuality" and prove your love to your girl.

Heineken Light

Comments (1)

  • pulfordbrent's picture
    pulfordbrent

    Snake fight? What's next in the campaign, a cock fight and a feather boa?
    I wonder what happened to cleverness in advertising? Does anybody really relate to this? Really? A ship in international waters (I can only assume) where cobras duel and the well heeled escape the ennui of privilege? Goddamn, first thing it makes me think of is a cold Heineken Light, but only after I'd consumed the blood of the dead snake.

    Jul 04, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.