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.home - domestic living (ads)

 

Ogawan Fan - Smoke / Cooking / Incense - print, Thailand

If you install a Ogawa Ventilating Fan, you won't have to stand the stink says Lowe Bangkok.

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Ikea - Couch Breakup / Discarded furniture - print & Ambient, Australia

 

Stihl Leaf Blower - Timber - print, New Zealand

DDB New Zealand point out that Stihl doesn’t just make powerful chainsaws. Check out how well this works with Stihl cleaning campaign from France created by Publicis Conseil. That's a consistent client (in a good way) folks.

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Stihl - Cleaning - France


Publicis Conseil, Paris do their backward interpretation of "if all you have is a hammer.." Stihl can do it all, see.

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Ikea Pax - Skeletons (French and english) - print, Canada

Ikea and Zig Toronto are being mighty productive for Ikea recently, here's some of their work shilling the PAX closet range.

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Ikea - Ikea kitchen's improve your life / Love your home - print, Canada

Je regrette, mais... as you adgrunts know my French totally sucks, but not so bad I can't see what they've done here with the headlines. Perfect: "Turns grilled cheese sandwiches into croque-monsieurs" in English becomes "Transforme les patates pilées en pommes purée". You don't need to know the language well to see that they have the exact same tone of voice in those lines.

Link to larger French version

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Henkel AntRid - Trojan Ant - print, Australia

DDB Melbourne compare AntRid to the Trojan horse. Or rather Trojan ant.

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Ikea - Really short bedtime stories - double page spread, Canada

Zig, Toronto are having fun with their latest Ikea campaign.

The unique print advertising appears in authoritative home magazines, where the headline “So comfortable, you’ll need shorter bedtime stories” is brought to life through the insertion of a book of extremely shortened versions of popular bedtime stories, written and hand-illustrated with the same care that goes into a real children’s book. To emphasize the coziness of IKEA mattresses, the stories do not mince words – the IKEA version of The Tortoise and the Hare reads “One day, a tortoise raced a hare. He won. The End.”

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P&G / Dynamo - Disappearing colours - print, Malaysia

Dynamo Washing Detergent prevents colors from disappearing. Poor colors. They all look so sad. Awww.

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Purell - "Dirty Doorknobs" (2008) 1:03 (Canada)

Client/Brand: Purell Hand Sanitizer
Script Title: ”Dirty Doorknobs”
Agency: J Walter Thompson Toronto
Creative Team: Andrew Shaddick & Winston Chan
Creative Director: Martin Shewchuck
Agency Producer: Daina Liepa
Facility House: Keen Music, Voice and Sound Design
Sound Engineer: Andrew McCready
Director: Thomas Neuspiel
Production Company: problem child radio
Client: Johnston & Johnston Canada
Voice Actor: Michael Copeman
Air Date: April 2008

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