Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zoheir Bahalool (israel most famous sport commentator) added to the clip. Even the clumsiest fall-down now seems like a heroic sports move.
Advertising Agency: Mccann Digital, israel
VP Creative: Nir Refuah
Creative Director: Ami Alush
Copywriter: Tal Schweiger
Art Director: Nir Hesztadt