Don't let the logo with the "vacancy" sign fool you. Joe's Crab Shack isn't gonna serve Spicy Citrus Steampot forever. I have never eaten at Joe's but I will say at least their ads are shooting the food in situ, as opposed to the regular old food porn.

I don't know how I feel about 100% Shore. Is that a pun? If it isn't a pun, then are they only harvesting their critters from the beach as opposed to the sea? It's a bit awkward.

Client: Joe's Crab Shack Agency: Mccann
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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