This is about as cool as it gets when telling the history behind your brand. Johnnie Walker and BBH London got Scottish actor Robert Carlisle to narrate the story while walking through the misty Scottish highlands. Shot in one continuos take (#40 to be exact) this really shows off the acting chops that Carlisle possesses as he delivers the 5 minute+ bit while interacting with various props along the way (my favorite is when he gets a drink). Jamie Rafn was the director.
To convey the relentless spirit of the men who created, arguably, the world’s first global brand, we decided to create the longest tracking shot in advertising history. The film was deliberately constructed to make it impossible to hide any invisible cuts. Risky stuff. We also decided very early on that only Robert Carlyle had the skill and charisma to tell this story. As the light failed on the second day of shooting, with only 1½ useable takes in the can, the incredible Mr Carlyle nailed it on his 40th and last attempt.
Agency: BBH, London
Agency Producer: Ruben Mercadel
Creative Director: Mick Mahoney
Senior Creative / Copywriter: Justin Moore
Art Director: n/a
Director: Jamie Rafn
Production Company: HLA, London
Producer: Stephen Plesniak
Director of Photography: George Richmond
Post Production & City: Glassworks, London
Editor & Company: Kate Owen, Marshall Street Editors, London
Shooting date: July 2008