London ad agency Joint has turned two years old, and they decided to tackle the announcement much like one would tackle any advertising assignment. With cross-function ideation meetings, key insights, knowledge of the target market, a smashing visual solution, meme-ability, and as a result their birthday celebration spread around the entire world. Oh, and there's the faboo case study, prepare to be blown away.

Client: Joint Ad agency: Joint

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.