King Kong 360 3-D, opening at Universal Studios, Hollywood, on July 1, is the largest, most intense 3-D experience in the world. Created by Peter Jackson + WETA Digital, the famed director and creators of the 2005 King Kong re-make, the attraction has been described as “super Cinerama.”

Someone get me a ticket to Universal Studios stat, I haven't freaked out over a ride since I was on Snow white in Disneyworld when I was 4 years old. This looks like it oughta do it. Just have to stock up on adult diapers.

David&Goliath expertly use the reverse-film game to reveal the scary. Nicely done.

Client: Universal Studios Hollywood
Campaign: King Kong.
Executions: Reactions

Agency: David & Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Associate Creative Director: Steve Yee
Art Director: Ben Salas
Copywriter: Justin Bajan
EP: Carol Lombard
Producer: Carrie Lighthall

Production Company: Anonymous Content
Director: Christian Loubek
Line Producer: Jennifer Barrons
Executive Producer: Dave Morrison
D.P.: Stephen McGehee
Editorial Company: Spinach Productions
Editor: Adam Bright
Visual Effects: Eight VFX
Sound Mixing: Nathan Dubin/Margarita Mix
Telecine: Bob Festa/New Hat


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.