King Kong 360 3-D, opening at Universal Studios, Hollywood, on July 1, is the largest, most intense 3-D experience in the world. Created by Peter Jackson + WETA Digital, the famed director and creators of the 2005 King Kong re-make, the attraction has been described as “super Cinerama.”

Someone get me a ticket to Universal Studios stat, I haven't freaked out over a ride since I was on Snow white in Disneyworld when I was 4 years old. This looks like it oughta do it. Just have to stock up on adult diapers.

David&Goliath expertly use the reverse-film game to reveal the scary. Nicely done.

Client: Universal Studios Hollywood
Campaign: King Kong.
Executions: Reactions

Agency: David & Goliath
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Associate Creative Director: Steve Yee
Art Director: Ben Salas
Copywriter: Justin Bajan
EP: Carol Lombard
Producer: Carrie Lighthall

Production Company: Anonymous Content
Director: Christian Loubek
Line Producer: Jennifer Barrons
Executive Producer: Dave Morrison
D.P.: Stephen McGehee
Editorial Company: Spinach Productions
Editor: Adam Bright
Visual Effects: Eight VFX
Sound Mixing: Nathan Dubin/Margarita Mix
Telecine: Bob Festa/New Hat


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.