King Kong 360 3-D, opening at Universal Studios, Hollywood, on July 1, is the largest, most intense 3-D experience in the world. Created by Peter Jackson + WETA Digital, the famed director and creators of the 2005 King Kong re-make, the attraction has been described as “super Cinerama.”

Someone get me a ticket to Universal Studios stat, I haven't freaked out over a ride since I was on Snow white in Disneyworld when I was 4 years old. This looks like it oughta do it. Just have to stock up on adult diapers.

David&Goliath expertly use the reverse-film game to reveal the scary. Nicely done.

Client: Universal Studios Hollywood Campaign: King Kong. Executions: Reactions Agency: David & Goliath Chief Creative Officer: David Angelo Executive Creative Director: Colin Jeffery Creative Director: Ben Purcell Associate Creative Director: Steve Yee Art Director: Ben Salas Copywriter: Justin Bajan EP: Carol Lombard Producer: Carrie Lighthall Production Company: Anonymous Content Director: Christian Loubek Line Producer: Jennifer Barrons Executive Producer: Dave Morrison D.P.: Stephen McGehee Editorial Company: Spinach Productions Editor: Adam Bright Visual Effects: Eight VFX Sound Mixing: Nathan Dubin/Margarita Mix Telecine: Bob Festa/New Hat