Jonas Åkerlund is more well-known for working with Lady Gaga, David Guetta, Madonna and fashion icons like Dior, rather than cars. Thus the crew Team One saw a different application for Akerlund’s visual storytelling. It's no Gucci fashion factory, but it does make the car look like an accessory rather than a vehicle.

Miles is the perfect mixture of Team One and Pkerlund, blending Beck's remix of Lykke Li's "Get Some" with urban trendsetters (read: fashion models wearing cool hats and flaunting tiger tattoos) to create an edgy and high-energy end product indicative of both agency and director.

Client: Lexus
Spot Title: Miles
Air Date: July 2, 2012

Agency: Team One
CD: Jason Stinsmuehlen
SAD: Ryan DiDonato
Copy: Andrew Smart
Producer: Beth Hagen

Prod. Co.: Serial Pictures
Director: Jonas Akerlund
DP: Par Ekburg
EP: Violaine Etienne
Producer: Alec Sash

Editorial Co.: Jump LA
Editor: Richard Cooperman
EP: Betsy Beale
Producer: Gavin Carroll

Post/Effects Co.: A52
EP: Jen Sofio Hall

Telecine Co.: CO3
Colorist: Dave Hussey
Producer: Denise Brown


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.