Jonas Åkerlund is more well-known for working with Lady Gaga, David Guetta, Madonna and fashion icons like Dior, rather than cars. Thus the crew Team One saw a different application for Akerlund’s visual storytelling. It's no Gucci fashion factory, but it does make the car look like an accessory rather than a vehicle.

Miles is the perfect mixture of Team One and Pkerlund, blending Beck's remix of Lykke Li's "Get Some" with urban trendsetters (read: fashion models wearing cool hats and flaunting tiger tattoos) to create an edgy and high-energy end product indicative of both agency and director.

Client: Lexus
Spot Title: Miles
Air Date: July 2, 2012

Agency: Team One
CD: Jason Stinsmuehlen
SAD: Ryan DiDonato
Copy: Andrew Smart
Producer: Beth Hagen

Prod. Co.: Serial Pictures
Director: Jonas Akerlund
DP: Par Ekburg
EP: Violaine Etienne
Producer: Alec Sash

Editorial Co.: Jump LA
Editor: Richard Cooperman
EP: Betsy Beale
Producer: Gavin Carroll

Post/Effects Co.: A52
EP: Jen Sofio Hall

Telecine Co.: CO3
Colorist: Dave Hussey
Producer: Denise Brown


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.