Liberté greek Yogurt (2013) :30 (Canada)


Liberté greek Yogurt (2013) :30 (Canada)

To choose. To choose the path less traveled. To choose nature... Except for the Trainspotting flashback it's a nice, simple ad.

Bummer though, as I didn't know the Canadian dairy manufacturer Liberté was sold to General Mills in 2011. I guess all that simplicity and choosing don't pay the bills without a conglomerate at the helm.

Client: Liberté
Agency: Cossette


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