To choose. To choose the path less traveled. To choose nature... Except for the Trainspotting flashback it's a nice, simple ad.

Bummer though, as I didn't know the Canadian dairy manufacturer Liberté was sold to General Mills in 2011. I guess all that simplicity and choosing don't pay the bills without a conglomerate at the helm.

Client: Liberté Agency: Cossette

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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