Lucozade - One up, One still in bed - (1972) :30 (UK)

 
 

Lucozade - One up, One still in bed - (1972) :30 (UK)

One up, one still in bed. This was before Ogilvy changed the marketing strategy, from selling the drink as help for convalescents, to turning it into an energy drink. All I know is; it cures hangovers.

Ad agency: Ogilvy & Mather, London

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