One up, one still in bed. This was before Ogilvy changed the marketing strategy, from selling the drink as help for convalescents, to turning it into an energy drink. All I know is; it cures hangovers.

Ad agency: Ogilvy & Mather, London

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.