This is the making of Driving Can be Beautiful.
The final product, a 30-second spot airing on television and online, features the Jetta GLI acting as brush and a rain-slicked parking lot serving as the canvas. The performance culminates with a shot, taken from 150 feet above the parking lot, of the car completing a light painting of the Volkswagen logo.
In addition to the commercial and a short “making-of” documentary (also shot by Davis), the campaign will include some innovative out-of-home executions celebrating the Fall launch of the Jetta GLI featuring the actual long exposure photographs taken during the shoot.
Agency: Red Urban Canada
Creative Director: Christina Yu
Art Director: Joel Pylypiw
Copywriter: Dave Barber
Agency Producers: David Isaac, Andrea Hull
Account Supervisor: Sonia Ruckemann
Production Company: Untitled Films
Director:. Hubert Davis
Executive Producer: Lexy Kavluk
Line Producer: Tuula Hopp
Director of Photography: Adam Marsden
Editorial: Rooster Post
Editor: Dave De Carlo
Post Production: The Vanity
Compositor: Naveen Srivastava
Music and Sound Design: The Eggplant
Music Producer: Adam Damelin