McDonald's - Big Mac Glow - (2013) case study


McDonald's - Big Mac Glow - (2013) case study

Oh hold up, what's going on here then, eh? (By the way, I've heard a Canadian say "eh" exactly once and I had get him severely drunk before he'd humor me with that).

"To share the joy of the holidays, a McDonald's Big Mac was built using festive lights inside multiple transit shelters in Vancouver, British Columbia in December. Each layer of the burger was represented by its own colour, differentiating the ingredients of this classic sandwich."

Well, that's rather.. festive.

Client: McDonald's Canada Advertising Agency: Cossette, Vancouver, Canada Agency website: Co-Chief Creative Officers: Matthew Litzinger, David Daga Creative Director: Michael Milardo Art Director: Cameron McNab Copywriter: Kate Roland Producer: April Haffenden TSA Stunt Manufacturer: Metropolitan Fine Printers Group Account Director: Anne Buch Account Director: Karen Babiak Account Executive: Shirley Lam Media: OMD

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