Forget knob jokes, fart jokes are the new brown. I'm sorry, I thought I grew out of this sort of thing in kindergarden, but the underwater fart was a nice touch, I must admit.

Ad Agency: SmithDennison, London Creatives: Richard Dennison & Markham Smith Production: 15 Badgers Director: Tim Brown Producer: James Bolton & Bash Robertson Editing: Stitch, London Telecine: Glassworks London Sound: 750mph

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.