Lets check back on the Windows 7 "my idea" campaign, shall we. Nothing much has changed, still people out there claiming that they had X idea. This time it's the college roommate who has to hang out in the hallway a lot because there's always a sock on his door. His idea was to use his laptop as a DVR. I'd use it to hack into the university dorm computers and reassign myself to as single room, but hey, different strokes.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.