"Your world just got smaller, because we've doubled the number of ATMs" says National Australia Bank and with that they had to jump on the opportunity of using tilt-shift time-lapse, just like Deutsche Telekom / Shift did. I predict many more tilt-shift ads to come, and if you dig how the waves look in this film, do not miss the min-drama of Bathtub IV.

National Australia Bank Agency : Clemenger BBDO, Melbourne Production Company : Good Oil Films Director : Keith Loutit James McGrath : Executive Creative Director Damian Royce : Creative Director Cameron Harris : Art Director Seymour Pope : Copywriter Karolina Bozajkovska : Agency Producer Matt Long : Executive Producer Juliet Bishop : Producer DOP: Anna Howard Editor: Bernard Garry @ The Editors Visual Effects: Fin Design + Effects Music: Nylon Studios

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (3)

  • Dabitch's picture

    I wonder if someone who has never seen film footage before 'sees' this. Do they feel that Tilt-shift is miniature too?

    Oct 08, 2009
  • smizzly_bob's picture

    If that stuff wasn't tiny then whoever made it is insulting everyone who works hard on stop motion and they're bastards.

    Oct 09, 2009

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