Our workers are better than their workers at eating hot dogs. And presumably making quality footwear and apparel.


Client: New Balance Agency: Arnold Chief Creative Officer: Pete Favat Creative Directors: Mike Howard and Luke Perkins Art Director: Rachel Wolak Copywriter: Melanie Simonich Producer: Jaime Guild Assistant Producer: Claire Townsend Business Affairs: Anne Joynt Planners: Karin Wood and Angus McCoubrey Marketing Producers: Todd Sperry, Maggie Smith, Jessica Gaucher Production Company: Element Productions Production Company Executive Producer: Mark Hankey, Kristen Kearns Production Company Line Producer: Mike Bowes Director: Marc Colucci Cinematographer: Carlos Bermudez Editorial Company: Element Productions Editor: Kat Baker Colorist: Chris Santo Sound Engineer: Mike Letourneau Music: Stock Music from License Lab

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.