Don't worry kids, the smoke coming out of that billboard sized exhaust pipe is environmentally friendly party-smoke.

TBWA\Chiat\Day LA and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that points to the 1000+ cars in the auto show that come with them. The other side points to the zero tailpipe, 100% electric Leaf further validating the vision of sustainable mobility that Nissan wants to offer customers around the world.

Nissan Chief Creative Officer: Rob Schwartz Creative Director: Tito Melega Associate Creative Director: John Figone Associate Creative Director: Garman Yip Art Director: Kat Ford Copywriter: Joe Hagel Account Team Credits Managing Director: Jon Castle Account Director: Ben Muldrew Account Director: Bonnie Schwartz Management Supervisor: Patrick Jones Management Supervisor: Val Tyll Account Supervisor: Liz Lefler Assistant Account Executive: Kelly Glover Assistant Account Executive: Colleen Toombs Product Strategy Director: Joel Weeks Business Managers: Jill Durand, Stephanie McCall and Robin Rossi Art Producers: Anna Willman Print Credits Producer: Bob Daniels Project Manager: Alice Pavilsko Arthaus Retouching Producer: Eric Ortega Arthaus Digital Artists: Rick Legorreta & Yin Ulmen E-Graphics, Production Coordinator: Bob Hezlep Studio Designers: Paul Russell and Riki Komachi Copy Editors: Scott Roberts and Laurie Fisher

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Excellent design and presentation, I had never seen anything like this, like everything the company does nissan excellence and quality.

    Apr 13, 2012