Here's something we can all identify with, the hustle-and-bustle as the weekend approaches. Ladies gossip in the restroom about their plans, mom leaves work early and is picked up by dad and her kids in a car full of camping gear, men are seen dragging the familiar systembolaget* bags home heavy with wine, favorite dinner ingredients are picked up in the supermarket. In short, it's the weekend.

"Weekend. Just one of the many reasons why more people should have a job".
Subtagline: Sweden's only workers party.

* In Sweden, alcohol can only be bought at special stores called Systembolaget. They close early on Saturdays, everyone shops on Friday.

Nya Moderaterna

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.