In Georgia, the tagline for is Old Irish "100% Irish". To promote it Leavingstone built a bar in a public square and had a woman tempt passers by with a Virtual Reality trip to Ireland. As the unsuspecting VR tourists were staring at scenic Irish landscapes in their VR goggles, an entire Irish pub was rolled up around them, and a scary looking big "Irish" bloke eventually told them to take the googles off. Shocked the VR tourists get to experience what it's like at a pub lock-in, singing to Sinead O'Connor and crashing beer bottles over ones head. Okay, maybe that doesn't happen in Ireland, but the pub culture is real, the beer tastes nice and that's what these VR tourists will remember. 100% Irish indeed. Crazy stunt, guys - how did you not get drunk doing it?

Advertising Agency: Leavingstone, Tbilisi, Georgia
Creative Director: Levan Lepsveridze
Account Director: Natia Gogia
Initial Idea: Rezo Shelia
Copywriter: Beqa Adamashvili
Graphic Designer: Anano Martsvaladze
Motion Graphics: Toka Areshidze
Managing Director: Giorgi Burtchuladze
Copywriter: Giorgi Avaliani
Director: Tazo Narimanidze / Film Asylum
Producers: Nika Gushushvili, Vako Kirkitadze / Film Asylum
DoP: Temo Macharadze, Bacho Iakobidze
Production Designers: Beka Sadaghashvili, Temo Kartlelishvili, Nino Injia, Levan Kvarackhelia
Sound: Tengo Mandzulashvili
Editor: Saba Pruidze
Color: Giorgi Qobalia
​​Making of: Iva Chitidze

Commercials: 
Country: 

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.