A 4 minute short about Paul Rand created for his posthumous induction to the One Club Hall of Fame in 2007.

Produced for Imaginary Forces by Cara McKenney and executive produced by Maribeth Phillips. Additional I.F. credits go to designer/animators Joey Salim, Jeremy Cox and Liz Centolella and animators Andrew Chung, Sean Eno and Chase Massingill. It was edited by I.F.’s Corey Weisz, with sound design by Derek Lee

Imaginary Forces
Commercials: 
Country: 

Comments (16)

  • caffeinegoddess's picture
    caffeinegoddess

    Yeah. There were a few things in there that I didn't realize he did - in fact I have a print of that 75 UCLA poster.

    Oct 31, 2007
  • Neo's picture
    Neo

    This is ten kinds of awesome!

    Oct 31, 2007
  • caffeinegoddess's picture
    caffeinegoddess

    I'd love to see the other videos for the other two inductees too - wonder if they were as cool. Great animation job!

    I love the snowman smoking the cigar.

    Nov 01, 2007
  • Dabitch's picture
    Dabitch

    Are you saying "God is dead"? ;P

    Nov 02, 2007
  • tod.brody's picture
    tod.brody

    This really didn't blow me away, but then I'm not a Paul Rand devotee, so I guess I'm coming at it from a different place.

    Dec 27, 2007
  • tod.brody's picture
    tod.brody

    Whatever! As a piece of filmmaking, it left me cold and unimpressed.

    Dec 27, 2007
  • Imanaddy's picture
    Imanaddy

    Really? I thought they animated it quite well, staying true to Paul's forms while giving them life and blending them together. That can't have been easy. Especially considering they must know that rabid Paul Rand fans would watch every step with a pica ruler at hand. All they had was probably some grainy video with the interview and his design legacy, to make four minutes out of that isn't half bad. It ain't Titanic, but that's not what they're doing.

    Dec 27, 2007
  • tod.brody's picture
    tod.brody

    I'm very aware of what they were attempting, but as I said, I'm not one of Paul Rand's rabid fans, and even though I knew who he was, I wasn't aware of the scope of his work and achievements.

    I was just saying that as a filmmaker, I didn't think the film was anything to write home about. At least not to one who doesn't worship Mr. Rand. To those of you who do, I'm sure it's manna from heaven, and I respect that.

    Dec 27, 2007
  • Imanaddy's picture
    Imanaddy

    I think it was meant for rabid Paul Rand fans.  ;) And you did learn more of his scope without yawning I hope? 

    Dec 27, 2007
  • tod.brody's picture
    tod.brody

    Yes I did. He was a very impressive and talented guy, and my opinion of the film does nothing to dampen my awe of Mr. Rand. :-)

    Dec 27, 2007

Leave a comment

about the author