The Ontario Government's Ministry of the Environment and Climate Change wand to help put climate change into context, as the effects of climate change could change the agriculture of Ontario. Meaning, no more pizza topping because they won't be able to grow the vegetables. The breaking the fourth wall moment is quite funny. It's nice to see a direction that appeals to more everyday situations, rather than say, the planet as a whole. It's easier to wrap your head around what happens with the idea that the stuff you care about could forever be altered. Let's face it, doing right for the climate for pizza is easier to understand rising water levels twelve thousand miles away which we've already seen a dozen times before. PSA or not, it's an ad. The more effective the better.
Still, it feels like a missed opportunity not to give us one tip we can do in the spot, rather than just make us go to the website for more info. Especially because this spot is one of six in this campaign. All humorous, but devoid of info beyond "visit website for more info." If the situation is so dire why chance losing half the audience who can't be bothered to visit the website?

Also see:

Save The Snowy Driveways
Save the Ski Days
Save The Fishing Stories
Save The Man Caves
Save The Grapes

Client: Government of Ontario, Ministry of the Environment and Climate Change Ann Byberg – Senior Marketing Officer – Premier’s Office Veann Leps – Creative Marketing Advisor – Premier’s Office Liz Hooper – Creative Marketing Advisor – Premier’s Office Courtney Richardson – Senior Media Content Coordinator – Ministry of Environment and Climate Change Kristen Routledge – Director of Communications – Ministry of Environment and Climate Change Michelle Burr – Senior Manager – Ministry of Environment and Climate Change Thom Jenkins – Team Lead, Marketing Communications - Ministry of Environment and Climate Change Melanie Robert – Director of Marketing and Digital Strategy – Cabinet Office Andrew Sturrock – Marketing Coordinator – Cabinet Office Kristen Polito – Senior Marketing Advisor – Cabinet Office Sharyn Byrne-Nearing – Senior Manager, Marketing – Cabinet Office Agency: Bensimon Byrne Creative Director: David Rosenberg / Joseph Bonnici Art Director: Chris Brown Writer: Matt Doran Agency Producer: Michelle Pilling / Meghan Cheesbrough Group Account Director: Jill Engelman Business Lead: Afton Franklin Project Manager: Christian Edejer Strategist: Celina Bussiere Production House: Asymetric Director: Peter Huang Director of Photography: Kris Bonnell Executive Producer: Evan Landry Line Producer: Jason Aita Post Production / Offline: Married to Giants Editor: Paul Skinner Post Production/ Transfer: Alter Ego Post Production Online: Wingman Online Artist: James Andrews Colorist: Connor Fisher Audio House: TA2 Director: Drew Frohmann Engineer: Dave Clarke
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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