Bleeding billboards? Why yes, how else would you demonstrate that rain changes everything but by letting rain change the billboard from a cute kids portrait to a shot of a poor boy who's clearly just been in an accident and bleeding all over his face. I'm naming New Zealand the country that is king of the interactive / ambient billboard now.

Client: Papakura / Franklin District Councils Agency: Colenso BBDO, Auckland Steven Boniface (Photographer) Nick Worthington (Executive Creative Director) Emmanuel Bougneres (Art Director) Nick Worthington (Copywriter) Paul Courtney (Agency Producer) Rollercoaster Design (Producer) Account Director: Scott Coldham Senior Account Manager: Janelle Van Wonderen