This might in fact be the least exploitive ad PETA has ever made. No, seriously. It's simple, it's even effective, and conceptually tied to the call to action as well.
PETA? Are you feeling okay? Do you need an aspirin? You're not yourself.

Client: PETA Agency: BPG Agency CCO: Steph Sebbag Group Creative Director/AD: Frank Dattalo CW: Kevin Samuels CD: Ryan Hunnewell Editing Company: Cut+Run Editors: Steve Gandolfi and Sean Fazende Managing Director: Michelle Eskin Executive Producer: Carr Schilling Sr. Producer: Amburr Farls Visual Effects: David Parker/Cut+Run Sr. Producer: Liz Lydecker Music: Finger Music and Sound Design
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

Comments (1)

  • fairuse's picture
    fairuse

    PETA I am speechless. This ad actually makes sense. The horror of PETA actually doing something good without revolting imagery is upon the fashion asshole that uses fur. Sorry, that's all I can dream up; It's PETA, they will fire the folks who made this ad.

    Mar 18, 2014

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