This might in fact be the least exploitive ad PETA has ever made. No, seriously. It's simple, it's even effective, and conceptually tied to the call to action as well.
PETA? Are you feeling okay? Do you need an aspirin? You're not yourself.
Client: PETA Agency: BPG Agency CCO: Steph Sebbag Group Creative Director/AD: Frank Dattalo CW: Kevin Samuels CD: Ryan Hunnewell Editing Company: Cut+Run Editors: Steve Gandolfi and Sean Fazende Managing Director: Michelle Eskin Executive Producer: Carr Schilling Sr. Producer: Amburr Farls Visual Effects: David Parker/Cut+Run Sr. Producer: Liz Lydecker Music: Finger Music and Sound Design