PSA & Public Interest

 

.sway PSA (pro-bono / non-profit ads)

 

Equal Pay Day - The Undubbed Truth #Glasslion shortlist (2015)

Equal Pay Day - The Undubbed Truth #Glasslion shortlist (2015)

In two ads, one dubbed and one not, aired during one commercial break Mortierbrigade drew attention to Equal Pay Day using every laundry detergent ad stereotype they could think of and then some.

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Celem - Abortiontravel #Glasslion shortlist - (2015)

Celem - Abortiontravel #Glasslion shortlist - (2015)

DDB SPAIN protested the idea of stricter abortion laws in Spain with this idea using a pop-up travel agency, showing how women would be selecting travels abroad to perform abortions.

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HSI "How much is that doggie in the window" (2015) :30 (Canada)

HSI "How much is that doggie in the window" (2015) :30 (Canada)

Scary spot for Humane Society International. There's a yearly festival in Yulin, China where eating dog meat is a big part of it. Over 40% of the 10,000+ dogs consumed during the 10 day festivities are stolen family pets.

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Electrolux -- #spacetobreathe (2015) 1:50 (Sweden)

Electrolux -- #spacetobreathe (2015) 1:50 (Sweden)

Electrolux wants to increase public awareness about the asthma. They also want to help create asthma-friendly environments. Go to Space To Breathe for more information.

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Trygg Hansa - Don't Drink and Dive - (2015) 3:35 (Sweden)

Trygg Hansa - Don't Drink and Dive - (2015) 3:35 (Sweden)

Ever since I was a wee lass, there have been ads from Trygg Hansa in Sweden warning people that the majority of people who drown in Sweden are intoxicated middle-aged men, and urging people not to combine drinking alcohol with being on boats or swimming.

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Zoetis - the Birthday - (2015) 4:00 (Hungary)

Zoetis - the Birthday - (2015) 4:00 (Hungary)

Here's a short film from DeadLens Pictures. You may - as I did - be able to tell that there's a twist in this story at the moment dad feeds the little girl in the car, and she accepts a snack using only her mouth.

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Hyundai - Do not lose control by a message -print, Uraguay

Accident statistics showed a growing number of victims of car accidents that occurred in Uruguay during 2014, due to texting and driving. Punto Ogilvy and Hyundai launched the "Do not lose control for a message" campaign. It seeks to raise awareness in the Uruguayan people about the risks involved in using the phone while driving.

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Breast Cancer Now - The Last One - (2015) :60 (UK)

 Breast Cancer Now  - The Last One - (2015) :60 (UK)

So as each woman turns to the camera and read off their lines in perfectly set up beauty shots, there's something a little different about this ad. These are not actresses. These are women with breast cancer.

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Road Safety Authority - Don't Look Back - (2105) :40 - Ireland

Road Safety Authority - Don't Look Back - (2105) :40 - Ireland

How do you capture the pain of a lifetime spent looking back? How do you show what it would feel like to lose a child in a single moment turning around?

Irish International BBDO did it with a chilling script, Cannes Lion winning director, Martin Stirling, and a haunting, original, score from Gareth Averill.

The Road Safety Authority’s latest ad is an exploration of how a single moment turning to look at a child in the back seat could lead to a lifetime of looking back in regret.

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Evolve - American Man / “Clear It. Check it. Lock it.” (2015) :60 (USA)

Evolve - American Man / “Clear It. Check it. Lock it.” (2015) :60 (USA)

Evolve are back, with their tongue in cheek promotion of gun safety.

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