Food, food, glorious food - what lovely hiss, psssht!, frying, simmering, boiling, puttering, sizzling pouring sounds until the invariable need for ye good old plop-plop. fizz fizz to fix your tummy. You have to like an ad that makes your mouth water so much you will have to use their product after dinner. ;)

ad agency: Garbergs Art Director: Sebastian Smedberg Copywriters: Rebecka Osvald, Stefan Pagréus Project leader: Lars Staffas Account executive: Anna Ohlson Producer: Simon Hernadi Director: Alphabetical Order (Acne Productions)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.